Vol. 1, No. 11Wednesday, October 28, 2026Not a real newspaper

The 401(k) Liar

America's Least Trusted Source for Retirement Plan News

The Participation Edition

Advisors · Committee Engagement

Advisor Invites Plan Committee to Take a More Active Role in Agreeing With Him

New meeting format asks members to reach his conclusion in their own words.

Three members of the Kowalski Plumbing & Heating retirement committee raise their hands. Advisor Brent Kessling also raises his hand while counting the votes. The screen behind him reads “Your Independent Conclusion” and “Prepared by Brent Kessling.”
The Kowalski Plumbing & Heating retirement committee takes a more active role Wednesday. The vote was four to zero, including the advisor.AI-generated satirical photo illustration

Advisor Brent Kessling called for greater participation from Kowalski Plumbing & Heating’s retirement plan committee Wednesday, introducing a meeting format in which members would explain his recommendation before approving it.

“I don’t want a room full of people just nodding,” Kessling said. “I want to hear why they’re nodding.”

Kessling recommended retaining Meridian Trust Services and distributed a discussion guide asking members to consider the benefits of continuity, the risks of changing providers, and the disruption a transition could cause.

Members were encouraged to challenge the recommendation. To demonstrate, Kessling challenged it himself, answered the challenge, and advanced the slide.

During the investment review, owner Dan Kowalski asked why a particular fund remained on the lineup. Kessling thanked him for his engagement and added the question to next quarter’s education agenda.

The company’s office manager subsequently summarized the recommendation in her own words. Kessling praised her understanding and suggested replacing “Brent thinks” with “the committee determined.”

“I don’t want a room full of people just nodding. I want to hear why they’re nodding.”— Brent Kessling, advisor

To ensure everyone had a voice, he invited the bookkeeper to read the motion he had prepared.

The slide behind Kessling read “Your Independent Conclusion.” Beneath it appeared “Prepared by Brent Kessling.”

All three committee members raised their hands. Kessling raised his own, counted the room, and announced that the motion had passed four to zero.


Obituaries · Distribution Desk

Wholesaler Lunch, Longtime Distribution Channel, Dies at 52

The wholesaler lunch, a 90-minute meal at which a fund company’s regional representative delivered practice-management tips, a portfolio update, and a referral script in exchange for an advisor’s attention, died Monday at a downtown steakhouse. It was 52. The cause was an AI plug-in.

It is survived by the breakfast, the golf outing, and the conference booth, which has been in decline for some time.

Born in 1974 as a sandwich platter in a branch office, the lunch grew into a fully reimbursed entrée with sides.

Its replacement delivers the same material inside the advisor’s AI workspace in seconds and does not require a reservation.

“Everything the lunch carried into the room, the plug-in carries into the room,” said a Five Star Fund Company spokeswoman. “Except the room.”

A memorial will be held in the advisor’s inbox. In lieu of flowers, the family asks that advisors ask the plug-in about the referral program.


Around the Industry · Plan Administration

Sponsor Forwards TPA’s “Yes, Provided…” as “Yes”

Plan sponsor Kyle Brandt confirmed Wednesday that his administrator had approved a proposed plan change, forwarding the word “Yes” from an email containing several additional paragraphs.

Administrator Marcy Feldkamp had followed the word with three conditions and a request to wait while she checked the plan document.

Brandt said he had shortened the message to keep the internal discussion focused.

“I didn’t want everyone getting lost in the details,” he said. “The important thing is that we asked.”

He saved the forwarded version in a folder marked “Due Diligence.”